3 Oct 2010

Induction Task Brief

AS Media Studies

Induction Task

You are a new employee in an Advertising company.
Your company has just been asked to produce a magazine advert for one of two new products.

Choose either:


A new Fragrance (male or female)

or

A new mobile phone
Your task is to construct this advertisement.
The finished product will need to be:
  • An advertisement of at least A4 size, featuring both text and image. This needs to be completed on a P.C.
  • You must havea digital photograph (taken and arranged by you) that features the product chosen, in a way that will appeal to it's target audience.
  • A brand name
  • A sell line or slogan as anchorage.
  • You must present a draft and your planning, including any unsed photos.

    Your advert must follow advertising conventions.


    When your Ad is complete you must complete a 500 word evaluation explaining your technical and conceptual decisions. This is to be word processed.
  • How you have represented your product (think connotation)
  • You must identify your target audience
  • How it will appeal to the target audience
  • The production details of how you produced your Ad and any problems you had
  • Which magazine you feel your advert would be best displayed in and why

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