AS Media Studies
Induction Task
You are a new employee in an Advertising company.
Your company has just been asked to produce a magazine advert for one of two new products.
Choose either:
A new Fragrance (male or female)
or
A new mobile phone
Your task is to construct this advertisement.
The finished product will need to be:
- An advertisement of at least A4 size, featuring both text and image. This needs to be completed on a P.C.
- You must havea digital photograph (taken and arranged by you) that features the product chosen, in a way that will appeal to it's target audience.
- A brand name
- A sell line or slogan as anchorage.
- You must present a draft and your planning, including any unsed photos.
Your advert must follow advertising conventions.
When your Ad is complete you must complete a 500 word evaluation explaining your technical and conceptual decisions. This is to be word processed.
- How you have represented your product (think connotation)
- You must identify your target audience
- How it will appeal to the target audience
- The production details of how you produced your Ad and any problems you had
- Which magazine you feel your advert would be best displayed in and why
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